The narrative of conspiracy theories

 I wrote some time ago (here) about the universal nature of narrative in the ways we engage with the world. Just recently I have become aware of a striking illustration of that phenomenon. In the period after Trump's defeat in the election I (unwisely) responded to a Twitter thread about how fishy it was that Alaska and North Carolina had still not been called for Trump, when Pennsylvania and Arizona had been called for Biden.

The responses to my contribution gave me a glimpse of the dark and dangerous rabbit hole that seems to have swallowed up the large numbers of Trump supporters who are buying his 'Big Steal' conspiracy theories. Of course I knew about the prevalence of conspiracy theories in contemporary far-right 'politics' - QAnon anybody? - but it was interesting watching new theories being constructed in real time. I shan't bother with the details - something about pro-Biden states being called too early and pro-Trump states too late, so that the corrupt Lamestream Media could create a false impression of Biden having won - but what I noticed was some of the language, which people on this thread exchanged without feeling the need to expand or explain what, to outsiders, seemed very cryptic messages.

And the word that jumped out most was 'narrative', often used alone. Here is one example: "And they called Virginia with 1% reporting. Narrative." Another: "If you think that matters you haven't been paying attention. Narrative" and a third, simply: "Narrative, you cocksucker."

This got me thinking, and I suddenly realised that narrative is in fact completely central to any conspiracy theory. You see, the creators and disseminators of conspiracy theories face a fundamental problem in that they generally have little or no actual, hard evidence on which to base their claims. So what do they do? They use what in QAnon world are actually called breadcrumbs: little snippets of largely unconnected or irrelevant 'facts' that they suggest are in fact intrinsically and causally related and together reveal a massive, previously untold story.

This is precisely the way narrative works. History may be (in Alan Bennett's immortal words) "One fucking thing after another" but we simply cannot prevent ourselves connecting those things: this happened because that happened. We construct a narrative to make sense of the things, because that gives the world meaning.

But in conspiracy theories the human narrative imperative has a very powerful effect: it draws the listener in and makes them entirely complicit, and in a sense the less clear or relevant the base 'facts' of the conspiracy theory are, the more powerfully they draw people in. Why? Because it is the listener who is making the connections themselves and the listener who is, in a sense, constructing their own narrative out of them. And the more other people say, "That's ridiculous, those facts don't lead to that conclusion!" the more they can say, "you just don't understand. I can see the narrative that connects them but you can't, because you are stupid/ a Democrat/ a Remainer/ blinded by mainstream media etc etc."

In fact, any attempt to persuade a conspiracy theory victim of the absurdity of the narrative they have bought into risks itself becoming part of the same narrative: "You would say that, because you're obviously [insert appropriate insult here]." 

So how can conspiracy theories be combatted? Well, one way is simply not to pay much attention to them. To frame it, yet again, in narrative terms, the despised and rejected truth-teller who fights tirelessly against the hordes who deny his truth (and yes, it's largely a masculine image, I believe) is a heroic figure. The deluded fantasist who walks the streets shouting whilst others simply ignore him is not.